Monday, October 22, 2007

Don't let the sun go down on me

My work leads me to research lots of interesting things. And today, I've been finding out about Seasonal Affective Disorder, and its non-clinical cousin, the "Winter Blues". Apparently up to half of us experience the blues in the winter months, manifesting as lethargy, overeating, sadness and anxiety. This is because we aren't getting the sunlight we need, and our bodies prepare to go into hibernation as a result. I've certainly been finding it harder to get out of bed over the past few days, and my need to eat cake has increased to a ridiculous extent.
All this is very well and good, but "So what?" I hear you cry.
Well, how's about this for an idea?
Why don't train companies give us a boost by offering lightboxes, either on the trains or in the stations? Bright light therapy helps 80% of people with S.A.D. and can also be effective for anyone who's feeling a bit down in the dark months. They could even hire them out for the journey, as any delays would mean a longer exposure, and a happier passenger as a result.
Making people happier the longer they spend on the train is about as win-win as it gets, and since there will always be delays, how about a range of things to make people feel better about them - from a simple cup of tea to a blast of extra-strong light?
Surely it's about time that FGW thought about employing me as a Great Ideas Manager?

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